The practice of SEO optimizing your website's content, structure, and various digital marketing elements to improve its visibiliy and ranking in search engine results pages. The goal is to attract organic (non-paid) traffic from search engines by making your website more relevant and valuable to users' search queries.

You must use on page and off page SEO strategies to optimize your website. Everything from the words used, content provided, ease of use, and responsive of your site add to its digital marketing optimization. Using backlinks is another key element to internet marketing optimization.

Even a well built site, that looks nice and has good content needs to be optimized for digital marketing so people will actually see it. In reality, most people skip the ads, look at the sites on the map and on the first page. Think about how many times you went to the second page or beyond. Marketing, SEO, and target ads are what get you on the top of the search.