Every business owner should be growing their network of relationships with others in their industry. These relations lead to referrals for you and you can help others also. Find complementary businesses to yours and build relationships to help each other.

Use your existing customers to bring in new customers. Provide a high quality service and then ask your highly satisfied customers to refer others to your business. Offering incentives for these referrals will make this much more effective. Past and current customers will refer your company over another if you do quality work and give them a small token of appreciation for doing so.

An older and expensive method used to generate leads. This will take lots of stamps!

Unsolicited emails are sent to indivuals or businesses who have no prior interaction with your brand. These emails can be effective if done correctly. You do have to be careful of not breaking any relevant email marketing laws.

In this day and age, if you do not have a website, you are a lion wihtout teeth. With just about everyone having access to the internet, your business is just a search away. Depending on your industry and location, this can be a very competitive arena. Not just any website will get you on the first page. You must start with a quality website with excellent Search Engine Optimization (SEO) and then use many other marketing methods to nurture it up the rankings on the browzer of choice. Depending on the competitiveness, a website can get to the first page in a couple of days or it could take more than a year. Is it worth the work and time, absolutely! Every potential customer will be searching the web for the product or service they need and your website be there to meet them.

The juggernaut of outreach in today's society is social media marketing. Your potential customers are browzing their preferred platform for hours every day. These platforms track what they are talking about and searching. They know their likes, where they live, age, social status, and income range. A social media marketing campaign is necessary to build your brand. Ran correctly, this can be a very cost effective marketing strategy. You can grow organically or by paid advertising. You will want to do both.

TV, Google, Bing, newspapers, social media, and radio are avenues to run target ads. Large corporations spent billions to keep their brands relevant through target ads. How effective these campaigns are depends on your marketing budget. All take time and money to gain traction with the audience. Some blast your message to anyone watching, some can be targeted to a specific audience. None of these are a one and done strategy. If you are in, you are in for the long-haul. You must commit to investing in your marketing campaign, even knowing you won't always get an immediate return. You may just get valuable exposure that leads to benefits down the road.

Imagine having an NBA superstar endorsing your product. That would definitely give your brand a boost and their fans would start checking out your products. There is only one problem, cost. Most businesses cannot afford a superstar. You could get a popular social media enfluencer to help you boost your brand. There are different options to make this a reality, but you will still be cutting into the profit margin. These strategies can be effective and are definitely worth looking into, if you can afford it.